Merchandise Research

Social Media Research

As part of our social media research we researched individual artists that have a substantial social media following. We then compared each artist and what sort of content their accounts consist of.

We found that Drake has one of the largest social media followings for an individual artist. His social media consists of him at various events, his merchandise and his photos from his concerts and tours. this therefore represents his tour and merchandise and further promotes and markets his tour and merchandise.

Stormzy has a similar social media approach with his account consisting of various images of himself, tour information, collaborations and album covers. This also promotes his image, album and upcoming music.

Finally the Weeknd is an artist with a very large following but as a retro style artist he publishes his personal image and therefore genre of music along side his tour information. This approach unlike Stormzy or Drake creates a understanding of his image and genre in addition to advertising his music.

Half Way Presentation.

Paleme half way from jordancarter24

Lip sync

Our whole group took part in a lip sync task. this allowed us to see how each person in the group acted and behaved in front of the camera. It showed us who was a confident performer and who had the most energy and fitted the part. We chose Jordan due to his energy and confidence.

Photoshoot

Here are a few sample photos from our main artist photoshoot, these photos in these locations will be used as part of our digipack, website and magazine cover.

Video Storyboard

second draft feedback