Music Video Final

Digipak Final

After researching into what makes a good digipak, I made many changes which are showed in the image below. Firstly, I eliminated the horizontal spine from the 2nd draft because it is not necessary to have as the digipak folds over. Secondly, I changed two images from the original draft, these are the bottom left and bottom right images. I admired the effect that the flash had on the leaves in the bottom left picture. As for the front cover, we took another picture in the same location because the original we took looked too forced. In addition to this, I added effects to the bottom middle picture and to the top right image. The bottom middle picture has an effect which blurs the image so that the text stands out more. I chose to add an effect to the top right image because it gives the image a unique look and goes in hand with the nature aspect of the image. 

Furthermore, I added the song list to the back cover along with the essential pieces of information such as the bar-code and involved companies. Again, I chose the same font for the song list yet this time the colour is white so it is more clear for the viewers. The front cover now includes both the artist's name (Paleme) and the album name (The New Pioneer). They appear separately on both sides of Jordan's head. As the background is already very colorful, I used a glowing effect on the text in order to increase its visibility. Moreover, I changed the content in the spine so that it now reads "Paleme / The New Pioneer" instead of just "Paleme". 

Website Final

Here is the final outcome for the website, we decided to make the colour scheme changes, as we felt it improved the quality and feel for a professional website. W updated the social links so they functioned correctly and added them to the navigation bar so they can be easily accessed on every page.

We have included our colour synergy of black and green, alongside using our imagery of our artist to represent his image, mood and genre. We have followed website conventions of including contact, social media and an overview/summary of our artist.

https://paleme2017.wixsite.com/mysite

Evaluation Question 4

Teacher Feedback	Positive Feedback (peer)	Critical Feedback (peer)
-          Some shots are too similar.	-          The lip-syncing is accurate and looks legitimate.	-          Too many shots of our artist singing to the camera
-          More shots required of the entire group “having fun”.	-          Themes of nature and bucolic surroundings are portrayed well through the different choices of locations.	-          A wider variety of transitions are needed to help the video’s flow. Straight cuts are used too much.
-          Add more effects to enhance the video for the target audience.	-          Many people liked the haystack location in particular as they saw it as unique.	-          The music sounds distinctive therefore more effects are needed to accompany the music.
-          The lighting in some shots needs to be improved.	-          The dolly shot when the performer enters the cabin is very effective and well executed.	-          The performer is in the majority of shots – does not feel totally like a music video ( more like a vlog).

When gathering feedback on our final edit we carried out a mass viewing where we asked a group of sixth form students and also a group of year 10/11 students to sit and watch our music video. We felt this audience was suitable because it covered a large proportion of our actual target audience and included the types of people we anticipate would watch our film if it was officially released. Here are some images we captured during the mass viewing:

Unfortunately, we were not able to show our video on a larger & more visible screen because our final edit was having problems when we tried to export it and upload it to YouTube.
Before we started the viewing we ensured the audience had a questionnaire each to fill out during or after the video. When deciding on what questions we could include on the questionnaire we recognized that a mixture of open and closed questions could be useful for us to analyse. We also had to consider that the audience was made up of non-media students and lower school pupils. This implied that they knew very little about Paleme's new music video and may have been the first time they had even heard of the artist. Consequently, we resolved to very simple questions such as "What did you like about the video?" & "Would you consider buying Paleme's new single: Drugs?". Our aim from this feedback was to get a general consensus of what our target audience thought when watching the video for the first time.

Here are two completed questionnaires that we received. 














I used charts to visually summarise the answers we found from the eleven members who filled the short questionnaire.

This result is very pleasing for use because it implies that our audience enjoyed the first look of the music video. We can then infer that this group is very similar to our target audience suggesting that there is a high chance they will admire enjoy Paleme and his new single 'Drugs'.


Head-Shot Interview


The simplicity of the questionnaire was very useful for us when acquiring feedback from a large group of people and in a small amount of time. However, we lacked in-depth feedback and the best way for us to get this was to interview one person and ask them open questions after watching the video multiple times. Below is the interview we carried out with a fellow sixth former who, in particular, enjoys watching music videos on YouTube made by some of the biggest artists in the world. From this interview, we could identify the level of professionalism that went into our final piece. It is important that these views came from an external source who had not already found out about Paleme because the feedback is more genuine and less biased.








Below is the first draft of the website:

After the first draft of the website was published, we placed both the website and digipack on a Survey Monkey and asked our peers to give us feedback online. Below is a table including both positive and negative feedback for the first draft of our website.

Positive Feedback

Negative Feedback

-          Good use of colour contributing to the brand synergy. -          Transitions between pages are good. -          Navigation around the website is easy to follow. -          The home page background image is very effective and represents Paleme’s individuality. -          The oversized logo on the home page helps to give Paleme a better image overall. -          The “listen” page is useful because Paleme’s new hit single can be played by the audience.

-          Not all the social media links work. -          On the gallery page, the bottom left picture is blurry. -          The “about” page needs a lot more information for the audience to read. -          The “contact” page needs more features to allow the audience various way of contacting us. -          The “Listen” page has a colour theme which does not match the rest of the website.

Final draft of our website:








Clearly we made some significant changes to our website after receiving feedback. Many people said that our "about" page needed additions. From this we changed the tab so it is now called "Biography" and we put in a paragraph of text which gives an insight to Paleme's first introduction to music at a young age. In our first draft, the audience could only subscribe to Paleme for updates. However, in our final website the viewers are now able to input some their name and type a personal message to Paleme. We made some changes to the "Listen"page from the first draft. Again, we renamed the bar to "My Songs" and when this page is opened there is Paleme's new CD cover as a thumbnail for the song being played.


Focus Group

In order to gain some more qualitative feedback, we put together a small focus group who looked at Paleme's final website & digipack. The people who took part in the focus group were unaware of who Paleme is and what he does. After explaining that Paleme is a new upcoming artist we showed the focus group the two main ancillary texts (website & digipack).

Here is what the focus group members said after the viewing was complete:

"For me, the CD cover (digipack) looks original and I really love the variety of images across the six part layout. It is clear that the creator of this has maintained one theme throughout the CD, this is obvious because all the images contain environmental settings showing that this is the theme they chose and stuck to."

"The website is very well produced - it is simplistic but this makes it easy for me to navigate myself around the website. In particular, I love the feature on the section called "My Song" where i can play the song with the CD front cover set as the thumbnail. This makes it look professional just like when I would go and use Apple Music because the album cover image pops up identical to how it looks on the website."

"I feel like there is not enough information based on 'Paleme' and his youthful days. Although there is a short paragraph, I feel the creator of the website could have improved by adding some more information"

"If you could improve the digipack any further, all i would say is too maybe sharpen the images because one or two - especially the bottom left one is blurred compared with the others. Additionally, i like the effects used because the top right picture looks distorted yet it gives it a distinctive feel. It is my favorite image because it captures the two most important things: Paleme and nature."



Summary of all feedback


The audience feedback we received over the course of this journey proved to be very essential. We changed parts in our video which our teacher & peers thought could be improved. For example, a common thought after our first draft of the video was that it lacked effects which had they been included our video would certainly be of a better standard. As a result, we ensured that our final music video contained different enhancing effects such as the colour changing effect and the duplication effect. Not only did we consider our critical feedback but we also made sure we acknowledged what people liked in our different ancillary texts. The digipack first draft was very well received and people loved the choices of images. For this reason we continued using the pictures that were liked and only changed the ones that were not liked so much. We created a final digipack which had changes that our audience felt were needed but much of it was very similar to the first draft in terms on the content on it. Even after our final drafts were published we still wanted to gain audience feedback to look at what we could have improved if we had more time.

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1