Shot list from Harry Foord
Thursday, 6 July 2017
Carol Verallis
Carol Verallis' theory is based on music editing. Based around 4 key concepts which are Narrative, Editing, Camera Movement/Framing, Diegesis.
Narrative
Narrative
- Video is the visual response to the narrative, whatever is happening visually reflects the lyrics in the song
- Narrative may not always be completed, dysfunctional/fragmented.
- The video may disrupt or break the conventions of continuity editing. Editing may also be brought to the foreground. May see Jump cuts, Breaks of the 360 degree rule, cutting with the beat, juxtaposed frames and graphic matches.
- Establishing shots are one of the key features. Medium and close up shots also establish the artist.
- The style of framing is also distinctive.
- Setting of the video.
- Sounds within the setting (cut to diegetic sound)(birds, cars, people).
Goodwin Task
Andrew Godwin came up with six different conventions that are shown in music videos to differentiate them from each other.
1) A relationship between the lyrics and the visuals which illustrate, amplify or contradict the lyrics.
Illustrate- How it is shown and how props are used.
Amplify- How actions are used to connect the audience.
Contradict- Contrapuntal/Opposite/Contrast.
1) A relationship between the lyrics and the visuals which illustrate, amplify or contradict the lyrics.
Illustrate- How it is shown and how props are used.
Amplify- How actions are used to connect the audience.
Contradict- Contrapuntal/Opposite/Contrast.
2)Thought Beats: Seeing the sounds (the relationship between the music and the visuals which illustrate, amplify and contradict).
3)Genre-related style and iconography present.
- the use of a 'trademark' (an example of what they wear/what they are known for)
-Genre also shown by the location presented in the music video
-What genre is portrayed by the video.
4)Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.
-Close-ups to promote the sales of the single.
-Most common with women as they use provocative angles.
5)Voyeurism often plays a major part, especially in relation to females.
voyeur- someone who looks at someone in a certain way.
-Voyeuristic angles of women in order to entice a male audience.
6)Intertextual references to other media texts may be present, especially humorous videos.
-Taking ideas from others, for example films/video games/music. This could be used in order to create recognition for what the music video is portraying.
3)Genre-related style and iconography present.
- the use of a 'trademark' (an example of what they wear/what they are known for)
-Genre also shown by the location presented in the music video
-What genre is portrayed by the video.
4)Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.
-Close-ups to promote the sales of the single.
-Most common with women as they use provocative angles.
5)Voyeurism often plays a major part, especially in relation to females.
voyeur- someone who looks at someone in a certain way.
-Voyeuristic angles of women in order to entice a male audience.
6)Intertextual references to other media texts may be present, especially humorous videos.
-Taking ideas from others, for example films/video games/music. This could be used in order to create recognition for what the music video is portraying.
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