Goodwin Task

Andrew Godwin came up with six different conventions that are shown in music videos to differentiate them from each other. 
1) A relationship between the lyrics and the visuals which illustrate, amplify or contradict the lyrics.
Illustrate- How it is shown and how props are used.
Amplify-  How actions are used to connect the audience.
Contradict- Contrapuntal/Opposite/Contrast.

2)Thought Beats: Seeing the sounds (the relationship between the music and the visuals which illustrate, amplify and contradict). 

3)Genre-related style and iconography present.
- the use of a 'trademark' (an example of what they wear/what they are known for)
-Genre also shown by the location presented in the music video
-What genre is portrayed by the video.

4)Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image. 
-Close-ups to promote the sales of the single.
-Most common with women as they use provocative angles.

5)Voyeurism often plays a major part, especially in relation to females. 
voyeur- someone who looks at someone in a certain way.
-Voyeuristic angles of women in order to entice a male audience.

6)Intertextual references to other media texts may be present, especially humorous videos.
-Taking ideas from others, for example films/video games/music. This could be used in order to create recognition for what the music video is portraying.