Music video Prelim Task Evaluation

1) Who did you work with and how did you manage the task between you?

In my group of three, I Harry Foord worked with Anneka Williamson and Leah Harte. We were all involved with the filming process, myself and Anneka preformed, and everyone took turns to do some filming with with the camera. When wither me or Anneka were preforming, the other two in the group would help to position the performer and make sure the timings were as close as possible. Post filming Anneka and I edited each video on separate iMacs on Adobe premier, whilst Leah wrote the production diary and kept on top of the blog posts.

2) How did you plan your sequence? What processes did you use?

As group we created a story board: we separated thew video into thirds so each member of the group did 10 seconds each. Then we took screenshots of the original music video for each time the shots changed. We then emerged each members section onto one powerpoint and looked at these while filming to make sure our shots were precise. Additionally we created a shot list of the timings of each shot in the original video to help us with the filming process.

3) What theories could you apply to the music video you chose?                                                   

The music video follows Carol Vernalis' theory that music videos have a narrative as the music video shows two people's day. The video also follows her theory that the editing matches the music as the video cuts in beat with the music.The video also follows the theories of Andrew Goodwin because the lyrics and the visuals in the video match. 

4) What technology did you use to complete the task, and how did you use it?

To film our media, we used a DSLR Canon 700D. This is an advanced high quality camera which allowed us to have high quality resolution  whilst filming to match the professional finish of the original video.
To edit, we used the program Adobe Premier which is an advanced editing programme allowing conciseness in the overall finish of the editing, including colour correcting, fast and precise cuts, titles and other aspects of the video.

5) What factors did you have to take into account when planning shooting and editing?                                                                                                                                

We did not have to take many things into account the filming because all of our shots were inside. Therefore, things like the weather did not matter. Although, the shots did need to be filmed during the day so that we had light coming through the windows.

6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?                                                                                                                     

I think that our music video copy was successful and was relatively accurate to the original. Our timings were very good due to careful editing. To improve, we should ensure that all of the camera angles are as close to the video as possible as some of them could be changed very slightly to make it better.

7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?

From completing this task, I have learnt how to more appropriately manage my time. This will be invaluable when completing my own music video because i can ensure that everything gets done efficiently and before the deadline. I have also improved my camera skills as I had to pay close attention to detail and copy someone else's shots, rather than make my own.

8) How does it compare with filming an opening to a film?

The film opening required a very different process to this music video recreation. For instance, the music video was more difficult and took longer to get each shot just right as we were copying another person's movements. Whereas the film opening was all on our own accord as we were not recreating anything.