Music Video Final

Digipak Final

After researching into what makes a good digipak, I made many changes which are showed in the image below. Firstly, I eliminated the horizontal spine from the 2nd draft because it is not necessary to have as the digipak folds over. Secondly, I changed two images from the original draft, these are the bottom left and bottom right images. I admired the effect that the flash had on the leaves in the bottom left picture. As for the front cover, we took another picture in the same location because the original we took looked too forced. In addition to this, I added effects to the bottom middle picture and to the top right image. The bottom middle picture has an effect which blurs the image so that the text stands out more. I chose to add an effect to the top right image because it gives the image a unique look and goes in hand with the nature aspect of the image. 

Furthermore, I added the song list to the back cover along with the essential pieces of information such as the bar-code and involved companies. Again, I chose the same font for the song list yet this time the colour is white so it is more clear for the viewers. The front cover now includes both the artist's name (Paleme) and the album name (The New Pioneer). They appear separately on both sides of Jordan's head. As the background is already very colorful, I used a glowing effect on the text in order to increase its visibility. Moreover, I changed the content in the spine so that it now reads "Paleme / The New Pioneer" instead of just "Paleme". 

Website Final

Here is the final outcome for the website, we decided to make the colour scheme changes, as we felt it improved the quality and feel for a professional website. W updated the social links so they functioned correctly and added them to the navigation bar so they can be easily accessed on every page.

We have included our colour synergy of black and green, alongside using our imagery of our artist to represent his image, mood and genre. We have followed website conventions of including contact, social media and an overview/summary of our artist.

https://paleme2017.wixsite.com/mysite

Evaluation Question 4

Teacher Feedback	Positive Feedback (peer)	Critical Feedback (peer)
-          Some shots are too similar.	-          The lip-syncing is accurate and looks legitimate.	-          Too many shots of our artist singing to the camera
-          More shots required of the entire group “having fun”.	-          Themes of nature and bucolic surroundings are portrayed well through the different choices of locations.	-          A wider variety of transitions are needed to help the video’s flow. Straight cuts are used too much.
-          Add more effects to enhance the video for the target audience.	-          Many people liked the haystack location in particular as they saw it as unique.	-          The music sounds distinctive therefore more effects are needed to accompany the music.
-          The lighting in some shots needs to be improved.	-          The dolly shot when the performer enters the cabin is very effective and well executed.	-          The performer is in the majority of shots – does not feel totally like a music video ( more like a vlog).

When gathering feedback on our final edit we carried out a mass viewing where we asked a group of sixth form students and also a group of year 10/11 students to sit and watch our music video. We felt this audience was suitable because it covered a large proportion of our actual target audience and included the types of people we anticipate would watch our film if it was officially released. Here are some images we captured during the mass viewing:

Unfortunately, we were not able to show our video on a larger & more visible screen because our final edit was having problems when we tried to export it and upload it to YouTube.
Before we started the viewing we ensured the audience had a questionnaire each to fill out during or after the video. When deciding on what questions we could include on the questionnaire we recognized that a mixture of open and closed questions could be useful for us to analyse. We also had to consider that the audience was made up of non-media students and lower school pupils. This implied that they knew very little about Paleme's new music video and may have been the first time they had even heard of the artist. Consequently, we resolved to very simple questions such as "What did you like about the video?" & "Would you consider buying Paleme's new single: Drugs?". Our aim from this feedback was to get a general consensus of what our target audience thought when watching the video for the first time.

Here are two completed questionnaires that we received. 














I used charts to visually summarise the answers we found from the eleven members who filled the short questionnaire.

This result is very pleasing for use because it implies that our audience enjoyed the first look of the music video. We can then infer that this group is very similar to our target audience suggesting that there is a high chance they will admire enjoy Paleme and his new single 'Drugs'.


Head-Shot Interview


The simplicity of the questionnaire was very useful for us when acquiring feedback from a large group of people and in a small amount of time. However, we lacked in-depth feedback and the best way for us to get this was to interview one person and ask them open questions after watching the video multiple times. Below is the interview we carried out with a fellow sixth former who, in particular, enjoys watching music videos on YouTube made by some of the biggest artists in the world. From this interview, we could identify the level of professionalism that went into our final piece. It is important that these views came from an external source who had not already found out about Paleme because the feedback is more genuine and less biased.








Below is the first draft of the website:

After the first draft of the website was published, we placed both the website and digipack on a Survey Monkey and asked our peers to give us feedback online. Below is a table including both positive and negative feedback for the first draft of our website.

Positive Feedback

Negative Feedback

-          Good use of colour contributing to the brand synergy. -          Transitions between pages are good. -          Navigation around the website is easy to follow. -          The home page background image is very effective and represents Paleme’s individuality. -          The oversized logo on the home page helps to give Paleme a better image overall. -          The “listen” page is useful because Paleme’s new hit single can be played by the audience.

-          Not all the social media links work. -          On the gallery page, the bottom left picture is blurry. -          The “about” page needs a lot more information for the audience to read. -          The “contact” page needs more features to allow the audience various way of contacting us. -          The “Listen” page has a colour theme which does not match the rest of the website.

Final draft of our website:








Clearly we made some significant changes to our website after receiving feedback. Many people said that our "about" page needed additions. From this we changed the tab so it is now called "Biography" and we put in a paragraph of text which gives an insight to Paleme's first introduction to music at a young age. In our first draft, the audience could only subscribe to Paleme for updates. However, in our final website the viewers are now able to input some their name and type a personal message to Paleme. We made some changes to the "Listen"page from the first draft. Again, we renamed the bar to "My Songs" and when this page is opened there is Paleme's new CD cover as a thumbnail for the song being played.


Focus Group

In order to gain some more qualitative feedback, we put together a small focus group who looked at Paleme's final website & digipack. The people who took part in the focus group were unaware of who Paleme is and what he does. After explaining that Paleme is a new upcoming artist we showed the focus group the two main ancillary texts (website & digipack).

Here is what the focus group members said after the viewing was complete:

"For me, the CD cover (digipack) looks original and I really love the variety of images across the six part layout. It is clear that the creator of this has maintained one theme throughout the CD, this is obvious because all the images contain environmental settings showing that this is the theme they chose and stuck to."

"The website is very well produced - it is simplistic but this makes it easy for me to navigate myself around the website. In particular, I love the feature on the section called "My Song" where i can play the song with the CD front cover set as the thumbnail. This makes it look professional just like when I would go and use Apple Music because the album cover image pops up identical to how it looks on the website."

"I feel like there is not enough information based on 'Paleme' and his youthful days. Although there is a short paragraph, I feel the creator of the website could have improved by adding some more information"

"If you could improve the digipack any further, all i would say is too maybe sharpen the images because one or two - especially the bottom left one is blurred compared with the others. Additionally, i like the effects used because the top right picture looks distorted yet it gives it a distinctive feel. It is my favorite image because it captures the two most important things: Paleme and nature."



Summary of all feedback


The audience feedback we received over the course of this journey proved to be very essential. We changed parts in our video which our teacher & peers thought could be improved. For example, a common thought after our first draft of the video was that it lacked effects which had they been included our video would certainly be of a better standard. As a result, we ensured that our final music video contained different enhancing effects such as the colour changing effect and the duplication effect. Not only did we consider our critical feedback but we also made sure we acknowledged what people liked in our different ancillary texts. The digipack first draft was very well received and people loved the choices of images. For this reason we continued using the pictures that were liked and only changed the ones that were not liked so much. We created a final digipack which had changes that our audience felt were needed but much of it was very similar to the first draft in terms on the content on it. Even after our final drafts were published we still wanted to gain audience feedback to look at what we could have improved if we had more time.

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Interview Research 2

Interview Research

This video have allowed advice from someone who has had actual experience when interviewing musicians, thus this YouTube video has been exceedingly helpful for my groups interview research.

Evaluation Question 1 script

Tour Poster Feedback

Following the first draft of our tour poster we created a quick questionnaire for our audience to complete. We asked 10 people of various groups to complete our questionnaire. This is the average score and feedback we received from our audience.

Costume research

Due to the genre of our song being alternative rock we have produced research on what various alternative rock bands and artists wear. This evidence above shows that alternative rock artists mostly have a relaxed style and appearance that consists of jeans, a plain t-shirt and some form jacket, however the colours of the costumes are very mutual and usually black or white. However due to the nature of our song we will be alternating the main performers outfit by including some bright coloured t-shirts or trainers.

Merchandise Research

Social Media Research

As part of our social media research we researched individual artists that have a substantial social media following. We then compared each artist and what sort of content their accounts consist of.

We found that Drake has one of the largest social media followings for an individual artist. His social media consists of him at various events, his merchandise and his photos from his concerts and tours. this therefore represents his tour and merchandise and further promotes and markets his tour and merchandise.

Stormzy has a similar social media approach with his account consisting of various images of himself, tour information, collaborations and album covers. This also promotes his image, album and upcoming music.

Finally the Weeknd is an artist with a very large following but as a retro style artist he publishes his personal image and therefore genre of music along side his tour information. This approach unlike Stormzy or Drake creates a understanding of his image and genre in addition to advertising his music.

Half Way Presentation.

Paleme half way from jordancarter24

Lip sync

Our whole group took part in a lip sync task. this allowed us to see how each person in the group acted and behaved in front of the camera. It showed us who was a confident performer and who had the most energy and fitted the part. We chose Jordan due to his energy and confidence.

Photoshoot

Here are a few sample photos from our main artist photoshoot, these photos in these locations will be used as part of our digipack, website and magazine cover.

Video Storyboard

second draft feedback

Digipak feedback

Tour Poster Research

Question 3 plan

Website research

This is the home page of Travis Scott's website and in its centre is the eagle head, which is practically this artists brand image. It is 3D and rotates in a 360 degree circle in a consistent rotation. It seems basic but is actually very cool and relatable to those that already know the artist.

The top right link shows the recent and upcoming tour dates, locations and festival/gig name. 

This is the music link and to be honest I'm quite disappointed, its a very basic and boring page, for some reason there aren't enough album covers or anything like that; this could be a glitch, and it is vital it be fixed otherwise this could mean less people are purchasing this artists music.

The radio link is in line with what I stated above, the website needs some serious improvement considering he is such a well-known performer.

The video link is really good as the video instantly starts playing once you have clicked the link, this almost urges the audience to watch the video.

6

This is the home page of the Post Malone website, the bars that are seen at both the top and bottom are constantly scrolling like a conveyer belt, I am slightly confused about the chosen photos; one is of a small part of his beard and the other his eye. I personally would have chosen some of his notorious shots like in the White Iverson music video. There are also links to his social media pages in the top right corner, so as to publicise this artist even further.

If you click on the link named catalogue, you go to a page that advertises all of Post Malone's current albums, songs etc. Furthermore, you can click on each individual one to where they are available to purchase.

If you click on the tour link it shows every place in Australia that Post Malone is set to tour in as of yet, when you click on the city that is suitable to you it shows all the dates and times, including what ticket website to use. It is very clever in that it has the shape of Australia as if it is on a map, and I'm assuming this is done for every Post Malone tour that there is.

If you click on the videos link, it comes up with all of the artists biggest and most well-known songs with their appropriate vevo music videos. 

The last link leads you to the shop which I have seen before, but the artist currently hasn't got any new merchandise on offer. 

As planning to set up our artist website we have produced research on a similar genre artist. Due to our artist image and genre of alternative-rock we decided to research into coldplay's website. The website that they have has a very vibrant and simple layout with the separate links on one side and the various information placed clearly across the website. They have used simple logos and a colour scheme to present each tab.

This is the home page of the FLATBUSH ZOMBIE website, we can initially see the name of the group at the top of the page and underneath this are the various title links that will take the customer to the other pages that are available. The page then proceeds onto the their newest album that has been released and from this it can be ordered and purchased. Also they have given a preview of one of their songs that is included in this particular album name 'lava' with the official music video on top of that.

Next I clicked on the link title 'tunes' which brought out a selection bar on the right of the page, in this bar it contains all the other albums they have produced which can be clicked on to see the all the songs and videos that the album contains.

I have noticed that when you click on the different links an animation around that link appears, for example, when I clicked on tune there was a moving volume bar going up and down, with the merch animation there was a t-shirt that appeared, with the film there was an old fashioned film tape reeling upwards, and finally with the tour link a bus appears that is driving down a road. Anyway, back to the original point, where I was going to talk about when pressing the merchandise link and sidebar appears with a list of all the products that are available with their given price. 

When I clicked on the film link it came up with every music video that they have published on YouTube.

Finally, when I clicked on the tour link it showed all the tour dates and where the tour is located.